Jaeger-LeCoultre launches its iPhone application

Driven by the passion for horological technologies and faithful to its avant-garde spirit, Jaeger-LeCoultre is opening the first iPhone and iPod Touch watchmaking initiation school.

Thanks to this application, iPhone owners explore the various sta- ges in creating a watch. They have access to a particularly compre- hensive dictionary of horology and to six watch initiation classes.

The dictionary of horology explains a number of specialised terms, from shock-absorber to barrel, from Clous de Paris to equation of time and from tourbillon to moon phases. The classes enable users to practice watchma- king techniques directly on their iPhone screen: assembling a chronograph mechanism, decorating and jewelling a movement, polishing, engraving and gem-setting a case. For the latter class, the aim is to gem-set a Reverso Neva, making no mistakes and in record time, by skilfully sliding the diamonds onto the watch case. The watch classes are displayed at a rate of one new class every fortnight.

Discover this new Jaeger-LeCoultre application now by clicking on the following link: iPhone animation

To download the application onto your iPhone or your iPod Touch, log onto the App Store and enter the keyword “Jaeger” in the Search function. Select the “Jaeger-LeCoultre” application from the list. Press the “Free” button, then on “Install”. Enter your iTunes Store account password. Once installation is complete, click on the “Jaeger-LeC.” icon in your iPhone’s or iPod Touch's homepage menu to launch the application. Also downloadable from the iTunes App Store by clicking here.